6 text messaging services that can help marketing efforts

6 text messaging services that can help marketing efforts

Danielle Diaz

Text messaging services make it easy for businesses to send direct promotional newsletters, coupons, and deals to customers. These services are a great way to market one’s business effectively and reasonably. And with more than 90% of the population in the country having a cellphone, it only makes sense to use these services for marketing. So, if you are planning to expand the horizons of your business, text messaging services can help you achieve it.

To help you choose the best service, here is a list of some of the best text messaging services you can choose.

SlickText
Created in 2012, this text message service has grown steadily to serve more than 70,000 business users, including ESPN, IHOP, Lyft, and FedEx. SlickText offers a gamut of text messaging features and an easy-to-use platform. You can use the platform for robust reporting, segmentation, and personalization. It has email capture features, integrating over 2000 third-party apps like Zappier, Mailchimp, Zoho, Shopify, and more. Their subscription plans start from around $29 and go all the way up to $139 per month. Their basic plan offers 500 texts per month with two keywords, unlimited contacts, picture messaging, rollover texts, and live chat support. SlickText provides a 14-day free trial that includes 50 texts and one keyword (text word) to get a gist of their services.

EZ Texting
Founded in 2006, it is one of the earliest text messaging services. EZ Texting has served over 165,000 users for businesses like Viking and Dominos. One of the leading text messaging services offers a wide range of services to increase customer engagement. You need to choose keywords, and EZ Texting will create a short, shareable code. EZ Texting is also known for its automated marketing features like drip campaigns, text forwarding, reminders, and polls. It also syncs with third-party tools like Zendesk, Mailchimp, Salesforce, and Squarespace. Their basic plan starts from $19 per month, and the premium plan costs around $49 per month. The custom plan is the costliest and can be availed upon request. EZ Texting also offers a quick-to-start free trial that provides a glimpse of its services.

Textedly™
Textedly™ is a newer text messaging service that offers affordable text messaging marketing. It has notable clients like GoDaddy, Walmart, and Disney. Also, it is one of the few services that allows users to send messages of over 300 characters. Textedly™ is known for its no-frills set of text messaging features to help businesses start early. It has a clean web-based interface that lets users access scheduled campaigns, custom subscriber data, picture messaging, email capture, and autoresponders. Like other platforms, Textedly™ also allows third-party integration. It offers a free 14-day trial with 50 messages and one custom keyword. The annually billed plans like the Bronze (basic) plan cost $24 per month, and its Enterprise plan is priced at $50.

TextMagic
TextMagic was created in 2001 when the concept of text messaging marketing was just gaining traction. TextMagic serves more than 100,000 small businesses from around the world. TextMagic offers easy bulk messaging that allows importing a list of contacts and scheduling and organizing them before sending messages. They also offer virtual toll-free numbers in the US and Canada. Users can set up a free account, make prepaid credit payments, and use their services instantly. Textmagic does not integrate with third-party apps, but it offers users API to connect the platform to just about any business. Unlike other text messaging services that have a subscription plan, TextMagic simply charges $0.04 per text with a $4 per month subscription fee. You can use this platform for free with their 30-day trial period.

SimpleTexting
The text messaging service is known for its pricing. SimpleTexting supports thousands of businesses, including Century21, Samsung, Starbucks, and Cisco, among others. Additionally, it lets users import a list of contacts and lets businesses use their own unique shortcode. It offers bulk messages like autoresponders, text-to-win, scheduling, segmentation, polling, and analytics. Their messaging services also offer self-cleaning lists, automated birthday texts, and more. It offers third-party app integrations with Slack, Twitter, and Mailchimp. It also allows customization using SimpleTexting’s API. Its subscription pricing is based on credits that are nothing but the number of messages. Their subscription starts from 500 credits at $25 per month and goes all the way up to 50,000 credits at $625 per month.

Trumpia®
Trumpia® was formed in 2006 and currently has over 2000 customers, including GM, Costco, Baltimore Ravens, and Goodwill. The text message service app is known for its enterprise-grade features that facilitate growth among small businesses. It offers features like contact importing, scheduled reminders, drip campaigns, mobile keywords, and detailed reporting. Trumpia® also offers users advanced engagement tools like auto-responses, SMS coupons, text-to-vote messages, and a shuffle responder. They offer one of the widest range of plans starting from $76 to $3196.

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