A video is a powerful storytelling tool. Unsurprisingly, many brands use video marketing to reach potential clients and customers. They make commercials, product showcases, and other videos and share them on social media for maximum reach. However, video production is a specialized job, and brands usually hire a professional company to make such videos for them. Here are a few essential factors to consider when hiring a video production company.
Timeline
Even a tiny clip needs hours of preparation. It involves scouting locations, getting the right equipment, hiring the right people to act in the video, post-recording editing, etc. Even before these processes begin, the brand and video production team sit together and brainstorm ideas to finalize the content. It sets the bar for what is expected from each individual involved in the production process. Some video production companies have designated in-house teams that help them create content without relying on an outsider, while others hire freelancers. In either case, the timeline is a crucial factor. Brands must choose only those video production companies that have the potential to make quality videos within the set timeline. Delaying the launch of a critical advertisement can lead to huge losses, and the efforts of all those involved may be in vain.
Budget
This is where most arguments take place. Budgeting a project is quite a hassle. However, it plays a significant role in deciding the quality of input and outcome of the video production. Big-budget videos usually provide better reach, leading to higher sales and better conversion rates. That said, various factors play a deciding role when budgeting. The primary ones include the video length, shoot location, quality, and the number of actors. The increase in the length of the video will impact the budget; similarly, an increase in other factors can increase the cost of video production. It is essential to assign a budget depending on what the video is meant to achieve. Knowing the goals, content concept, and budget makes finding the right team that provides money’s worth easier. A successful video is the one that costs less to make but has maximum impact.
Quality
The quality of the video speaks a lot about the brand. A low-quality, unsteady, and static video suggests that the brand has not worked hard on the campaign. On the other hand, a dynamic video with creativity adds to the brand’s appeal and attracts more customers. The video must engage people from all walks of life and align with the brand’s values. A good quality video does not necessarily need to be very expensive. There are many video production companies in the market, and brands must shoot for the one that meets their quality requirements within a set budget. It is recommended to analyze a few work samples of the video production company to gauge their quality of work.
Style
The video industry is versatile and creative. It is also highly competitive. Trends in content change rapidly, and individuals tend to develop their own styles. Similarly, video production companies have varied approaches to video production. While some focus on web-based videos to improve a brand’s social media presence, others specialize in documentaries and television-based content. A few focus solely on content used by professionals or corporates for training purposes. Brands must shortlist video production companies depending on the style of video content they need, preferably considering those that cater to their particular sector.
Experience
Smartphones have made video recording effortless and accessible. But, to uphold their status and credibility, established brands hire professionals. It is crucial to create content that accurately represents the brand, and this will be possible only if the video production company has experience working in the field. Therefore, brands must consider services that have been in the industry for longer. They would have everything it takes to make a good video, including a team skilled in processes like lighting, shooting, after-effects, etc. However, such companies are usually more expensive. Those on a tight budget can look for options that provide decent value at a lower rate.
Remember that making the best video is only possible if the brand and video production team work consistently with each other. Communication and brainstorming can help come up with promising ideas. Additionally, it makes post-production easier for both teams. Some video production companies also help conduct product and market research, which can be an added advantage. Brands must compare multiple options and analyze them thoroughly before signing up with the most suitable video production company.
