Forward-thinking businesses rely upon cutting-edge software and CRM systems to manage their operations. One major tool for streamlining events is booking software. These are designed to track all details and automate booking processes, including registration, ticket verification, budgets, invoicing, and coupon management. Almost all functions, especially ones expecting larger audiences, require the software. Knowing its functions and what to look for before purchasing a software plan is important for sustainable and successful returns.
Features every events booking software should have
User-friendly interface
People linger on apps and websites that make it easier for them to navigate events and services. A good event booking software makes the entire booking process effortless for customers, from searching for their desired event and its details to booking and checking in. Basics like adding location, time, and date and knowing ticket costs should require almost no effort for customers. Software worth investing in also helps streamline recurring events with a few clicks.
Attendee management
Another fundamental feature of event booking software is attendee management. Businesses should have no issue editing, deleting, or adding attendees to the list and easily tracking their attendance. Events that have multiple sessions or activities benefit more from the software’s versatility.
Ticket sales tracking
The system primarily tracks sales and integrates a payment gateway so attendees can easily purchase tickets online. Often, if done manually, this is a complicated or time-consuming process with long lines at the ticket sales counter and email exchanges. But with the software, customers can buy tickets within a few minutes from the comfort of their homes and make payments with their preferred mode.
Forms
Customizable forms collect the right information about the attendees of an event. The system allows businesses to create custom forms that can help gather specific data such as names, email addresses, and special requests. This ensures that one has all the necessary information to make the event run smoothly and provide a personalized experience for each attendee.
Waitlist management
When the seats are all booked and there are customers still wanting a ticket, they get added to the waitlist. Usually, there are a few cancellations at almost all events, so this list offers a chance for these hopeful attendees to secure a spot. A good booking software automates the entire waitlist process and assigns seats to the customers at the top of the list. Apart from this, it should also notify the attendees through email or text that the seats are empty and if they wish to buy the tickets.
Automated check-in
Booking software can also automate event check-in, where attendees simply showcase their QR codes before entry. This minimizes the chance of fraud and reduces the need for staff members to stand at the entry points. It also saves time for attendees and improves the overall security of the event.
Analytics
After the event, booking software can provide detailed real-time data and analysis of its success, including ticket sales, cancellations, marketing impact, revenue, attendance, and other factors. This can help companies make necessary data-driven changes to the next event and ensure that the events are optimized for both attendees and organizations.
Mobile-friendly
It’s a must to choose booking software that functions well on all types of smartphones since most people use mobile devices to browse and make bookings. It’s also wise to see that the system integrates with one’s current CRM systems.
Add-on offers or benefits
It’s best to check for any additional benefits that the software may offer. Some of these may include lifetime free or minimally charged updates to the software after purchasing it, free set-up and installation, dedicated technical support, customization options, etc.
Benefits of using booking software for events
Handles tedious operations
When managing an event, there are many tasks to take care of: juggling calendars, creating function sheets, following up on bookings and deposits, managing client grievances and expectations, and managing coupons and discounts. Event management software can simplify these tasks and help teams focus on marketing and other aspects of the event.
Streamlined processes
Booking software automates the registration and ticketing process, saving time and reducing organizers’ manual effort. It also helps ensure that attendee information collected is accurate and reduces the overall risk of human errors.
Better task management
Sophisticated event booking software seamlessly handles daily tasks and calendars and displays any overdue tasks to users and managers. This makes the software a sort of personal assistant to all users.
Popular event booking software to consider
Cvent
This is a dedicated event management software that provides engagement with attendees at any event. It also has features like venue management, tools to connect planners and suppliers, automated data analytics, event marketing, and others.
Bizzabo
This software is especially beneficial for B2B conferences. It provides all standard features, such as registration, marketing, event analytics, customizable registration, polls, and brandable chat channels.
Webex Events
This event management software solution is an all-in-one platform for conferences, trade shows, and even internal events. It offers options like live streaming and embeddable event and content widgets. For the first event, up to 100 attendees can use Webex services free of charge.
